Monarch releases RFP for Brand Assessment and Analysis

REQUEST FOR PROPOSAL (RFP)

Brand Assessment and Rebrand/Refresh Strategy Recommendation

Monarch is seeking a full-service advertising agency or brand management firm to assess the company’s current brand equity, current effectiveness, impact and image and provide specific recommendations regarding its brand and alignment with strategic goals, objectives and future plans.

As part of its recently developed 5-year strategic plan, Monarch is seeking to diversify its payer mix, extend its footprint further beyond North Carolina and Rhode Island and expand its service array to include primary care soon. Its brand identity will be key at this phase of the company’s evolution.

As the first phase of an overall branding project, this project will include the review of current brand standards, messaging and collateral, internal and external brand perceptions and Monarch’s current strategic direction in order to provide appropriate recommendations for brand refresh, rebrand or other modifications deemed necessary to help Monarch meet its mission and expand its presence as a multi-state provider and leader in the behavioral health care and developmental disabilities sectors.

For agencies available and able to conduct the scope of work, a full RFP is available for review. All proposals will be carefully reviewed and evaluated based on the criteria noted. The initial Scope of Work contained within this RFP will be approximately March 1, 2025 to June 30, 2025. The first contract may be adjusted depending on the date of completion of this RFP.

**PLEASE NOTE: A separate RFP will be issued to implement the changes recommended in this phase of the project. This RFP does not seek development of visual elements, messaging or brand expression at this time.**

Any questions you may have to clarify this RFP are due to Monarch no later than 5 p.m. EST, Wednesday, January 15, 2024. Responses are due to Monarch no later than 5 p.m. EST on Friday, January 31, 2025, submitted via email to [email protected].

VIEW FULL RFP