Monarch Receives Excellence Award from National Public Relations Group for “Your Crisis Won’t Wait” Campaign
Monarch’s Marketing and Communications team was awarded a second place Excellence Award during the annual Public Relations Society of America’s Charlotte Chapter Queen City PR Awards presentation. Monarch’s “Your Crisis Won’t Wait” won in the Nonprofit/Government Integrated Communications category.
The campaign integrated traditional, social and earned media to promote the opening of Monarch’s new Behavioral Health Urgent Care in Wake County earlier this year.
The Queen City PR Awards recognize practitioners who, in the judgment of their professional peers, have successfully researched, planned, implemented and evaluated communication campaigns with exemplary professional skill, creativity and resourcefulness. Judges for this years’ award complimented Monarch for addressing much-needed mental health services.
The “Your Crisis Won’t Wait” marketing campaign was a partnership with the creative agency, A Big Idea Group. This is the second consecutive year, the organization and its partner has been presented a Queen City PR Awards. Last year, Monarch accepted an award in the video category for its “Heroes” video campaign.
To view the complete list of categories and winners for the 2018 Queen City PR Awards, click here.
Pictured: Above from left, Communications Manager Nathalie Santa Maria, APR, and Vice President of Marketing & Communications Natasha Suber accept PRSA’s second place Queen City PR Award for the Nonprofit / Government Integrated Communications category.