Monarch Launches ‘The Dream Revolution’

The concept of the video is to inform people about the worries of families who have adult children with disabilities and what will happen to them as they age, and that mental illness doesn’t discriminate against race or social status. “The design of the video is intended to motivate and uplift people, while expressing the real dreams of people with disabilities” says Dr. Peggy Terhune, CEO, Monarch. “This is not a hand out, but a help up” states one of the participants in the e-video. The organization is asking for people to consider donating $5, $10, or $15 to the ‘Dream Revolution’ to help Monarch to continue their mission of supporting people with disabilities. The mantra for the video, “Get Help, Give Help” is designed to encourage people to seek services from Monarch as well as give in any capacity that they can whether it be through a monetary donation or by volunteering their time, everyone has the opportunity to make a difference in the lives of others.

The viral video is available on the Monarch website at www.MonarchNC.org, but can also be sent via email and uploaded to social networking sites such as Facebook. This new marketing tool allows the organization to reach people who may otherwise overlook something similar in traditional media.

Monarch is a nonprofit organization providing support and resources to people with intellectual and developmental disabilities, mental illness and substance abuse issues from 44 counties across North Carolina. They are a charter member of the national organization known as The Arc. For more information about how Monarch helps “dreams take flight”, please call 1-800-230-7525 or online at www.MonarchNC.org.