Monarch launches name awareness campaign

“We don’t see this message as a departure from our original, but rather what we’ve been doing all along at Monarch – caring for people. Now, we want the rest of the world to know,” explained Dr. Peggy Terhune, Monarch CEO.  

Monarch’s Office of Development, Marketing and Communications and A BIG Idea Group, a Charlotte area marketing firm, collaborated on the campaign.

Established in 1958, Monarch provides support statewide to thousands of people with intellectual and developmental disabilities, mental illness and substance abuse challenges from more than 50 North Carolina counties. The agency is nationally accredited by The Council on Quality and Leadership (CQL) and is CABHA certified. Monarch, which operates The Arc of Stanly County, is an affiliate chapter of The Arc of North Carolina and The Arc of the United States. Visit for more information about the campaign.

Media contact: Natasha A. Suber, (704) 986-1584 or