On Monday, Nov. 18, Monarch will launch our first major communications campaign in and around the Charlotte metro area. Click here to find some of the TV spots we will use, focused on the theme, “putting the care into mental health care.” Our Development, Marketing and Communications team has also worked on some online and print advertising and National Public Radio announcements. Since mental health reform is an important and central topic right now, we thought it would be best to start there. In the next phase of the campaign, we plan to feature intellectual and developmental disabilities, more about our services, some of the people we support and staff.
We don’t see this message as a departure from our original, but rather as what we’ve been doing all along at Monarch. Now, we want the rest of the world to know.